We work with CEOs and company leaders to transform their vision, culture and business to the needs of the 21st century.

COMPANY

A company of thinkers & makers.

We are a Strategic Consultancy.

We help companies make business decisions through Strategic Design.

We explore new ways to create actual value in each project, convinced that by challenging the status quo we can implement more effective solutions.

We are guided by one question: Why not?

How we do it

We design with people, for people and by people.

We share the tools and abilities of Design Thinking to resolve complex problems. We learn quickly and arrive at the best solutions through prospective investigation, open and collaborative attitude with other industries and creative focus.

Vision

Reclaim purpose in order to make sense. Ignite the fuel that allows organizations to connect with the needs of individuals and society.

Culture

Make to learn and make it better. Collaborate to build more fluid and flexible leadership.

Business

Design new models to create value beyond profit, deepen relationships with people and better their day to day: This is authentic innovation.

Works

We design simple solutions for complex problems.

BBVA

Humanize a bank by transforming it digitally.

Designing mobile banking that responds user’s needs even before they are raised.

AXA seguros

The best interface for a health insurance: your body.

Understanding the body as an interface for revolutionizing health insurances: meritocracy, pay-per-use, personalization…

ING DIRECT

TRUST IS THE NEW CURRENCY.

How we pay says a lot abut us –as much as to whom and what we pay: Now users can pay on trust.

DESIGUAL

HOW CAN BE TRANSFORMED A CREATIVE INDUSTRY? BY MAXIMISING ITS CREATIVITY.

Often, the most effective way to redesign the creative process of a creative company is to recover what made them creative at the beginning.

IKEA

THE WAY TO IMPROVE THE LIFE OF 40,000,000 PEOPLE IS TO CARE FOR THEM ONE BY ONE.

There is not a more powerful engine than having a company purpose defined: to ease the life of 40,000,000 anual visitors of IKEA.

CINFA LABs

DEMOCRATIZING THE DNA TO LIVE BETTER AND LONGER.

Democratising dietary care by servicing nutritional technology through pharmacy.

Team

We all are hybrid thinkers.

We are all hybrid thinkers. We combine different disciplines – like business, design and social sciences – and work hand in hand with an organization’s team in order to share discoveries, design new ways of work and ascertain that an organization capitalizes on that knowledge.

We are a team that facilitates the implementation of projects. We are commited to give continuity, through validation and improvement processes. We are a team that specializes on execution.

Clients

We’ve had the pleasure to work together with some remarkable brands.

  • BBVA
  • Carrefour
  • Desigual
  • Ferrovial
  • IKEA
  • ING
  • Mahou San Miguel
  • Mapfre
  • McDonald's
  • Pernod Ricard
  • Roche
  • SIemens Gamesa Renewable Energy

SoulCulture

What’s going on!

CreativeMornings/Madrid

CRAFT

Julio Obelleiro. Craft y las manualidades tecnológicas del diseño experiencial.

SOULSIGHT EN YOROKOBU

LIDERAZGO Y CREATIVIDAD

La mayoría de los líderes de hoy en día, por mucho que lean, no inspiran, no conectan, no transmiten confianza…

Soulsight en Yorokobu

RELATIVISMO CULTURAL

El relativismo cultural está muy presente también en el mundo del diseño estratégico…

Soulsight en Yorokobu

CAMBIAR EL MUNDO DESDE EL SOFÁ

¿Dar like desde el sofá de tu casa es implicación?
¿Es eso activismo?

Soul Pills

Masaaki Hasegawa

Founder of Third Vision.

Soul News

MARCO ESTRATÉGICO DE SOSTENIBILIDAD MAHOU “SOMOS 2020”

La marca destinará 30 millones de euros en Sostenibilidad hasta 2020.

Contact

How can we help?

We’ve created an all-encompassing headquarters for all things grownup. A comfy, inviting, and functional place for you to learn, read, chat, dream, and get things done.

Salustiano Olózaga, 5. 3º dcha. 28001 Madrid. España. Telf.: +34 91 571 86 09 hello@soulsight.es

How to find us

Soulsight

Salustiano Olózaga 5, 3º dcha. 28001 Madrid

Latest Tweets
21/03/2019 @ 7:03
El pasado 01 de marzo celebramos en Soulsight. Design Strategy el primer Curious 10 del 2019 enfocado en los retos del departamento de Marketing.

Curious 10 es un espacio distinto, donde diez... https://t.co/UDqzVtTzGK
20/03/2019 @ 15:23
Cuando en @Soulsightmadrid contamos qué es Wander, aparte del servicio, hablamos de un movimiento con unos propósitos clave que se pueden sentir e ¡imprimir! #liderazgo #research #consultoria #arte #diseño #negocio #talento #futuro #oportunidades #retos #contenido #vision https://t.co/iawmFuuOD7 Soulsightmadrid photo