We work with CEOs and company leaders to transform their vision, culture and business to the needs of the 21st century.
company
A company of thinkers & makers.
We are a Strategic Consultancy.
We help companies make business decisions through Strategic Design.
We explore new ways to create actual value in each project, convinced that by challenging
the status quo we can implement more effective solutions.
We are guided by one question: Why not?
How We Do It
We design with people,
for people and by people.
We share the tools and abilities of Design Thinking to resolve complex problems.
We learn quickly and arrive at the best solutions through prospective investigation, open and collaborative attitude with other industries and creative focus.
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Vision
Reclaim purpose in order to make sense.
Ignite the fuel that allows organizations to connect
with the needs of individuals and society.Learn more
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Culture
Make to learn and make it better.
Collaborate to build more fluid and
flexible leadership.Learn more
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Business
Design new models to create value beyond profit,
deepen relationships with people and better their day to day:
This is authentic innovation.Learn More
Works
We design simple solutions
for complex problems.
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BBVA
Humanize a bank by transforming it digitally.
Designing mobile banking that responds user’s needs even before they are raised.
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AXA Seguros
The best interface for a health insurance: your body.
Understanding the body as an interface for revolutionizing health insurances: meritocracy, pay-per-use, personalization…
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ING Direct
Trust is the new currency.
How we pay says a lot abut us –as much as to whom and what we pay: Now users can pay on trust.
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Desigual
How can be transformed a creative industry? By maximising its creativity.
Often, the most effective way to redesign the creative process of a creative company is to recover what made them creative at the beginning.
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Ikea
The way to improve the life of 40,000,000 people is to care for them one by one.
There is not a more powerful engine than having a company purpose defined: to ease the life of 40,000,000 anual visitors of IKEA.
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Lab. Cinfa
Democratizing the DNA to live better and longer.
Democratising dietary care by servicing nutritional technology through pharmacy.
Team
We all are hybrid thinkers.
We are all hybrid thinkers. We combine different disciplines – like business, design and social sciences – and work hand in hand with an organization’s team in order to share discoveries, design new ways of work and ascertain that an organization capitalizes on that knowledge.
We are a team that facilitates the implementation of projects. We are commited to give continuity, through validation and improvement processes. We are a team that specializes on execution.
The Plan
Introducing The Sense
Economy Project
Meaning. Purpose. Sense.
It is time to rethink everything. Because hardly anything makes sense today. The relationship between business, society and people in the 21st Century demands a new beginning. Sense is the ultimate answer to the chaotic world we live in, and to find it we must start to think in a comprehensive way.
We are convinced that the 21st Century belongs to leaders, businesses and organisations that can successfully create sense and benefits, by combining purpose, meaning and passion. When visionary thinkers, businesses and organisations from different sectors come together with people, they build up a innovative society. Only in this way will we be capable of developing an inclusive and coherent world.
Clients
We’ve had the pleasure to work together with some remarkable brands.
Soulculture
What's going on!
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Creative Mornings Madrid
CRAFT
Julio Obelleiro. Craft y las manualidades tecnológicas del diseño experiencial.
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Soulsight en Yorokobu
Liderazgo y creatividad
La mayoría de los líderes de hoy en día, por mucho que lean, no inspiran, no conectan, no transmiten confianza…
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Soulsight en Yorokobu
Relativismo cultural.
El relativismo cultural está muy presente también en el mundo del diseño estratégico...
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Soulsight en Yorokobu
Cambiar el mundo desde el sofá.
¿Dar like desde el sofá de tu casa es implicación? ¿Eso es activismo?
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Soul Pills
Masaaki Hasegawa
Founder of Third Vision.
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Soul News
Marco Estratégico de Sostenibilidad
Mahou “Somos 2020”La marca destinará 30 millones de euros en Sostenibilidad hasta 2020.
Contact
How can we help?
We’ve created an all-encompassing headquarters for all things grownup.
A comfy, inviting, and functional place for you to learn, read, chat, dream, and get things done.
HOW TO FIND US
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