Soulsight. Design Strategy

Shaping the human
side of change.

We believe in CEOs and leaders capable of understanding complexity and in search for a more human world.

A space to explore the complexity that surrounds us.

Welcome to Wander, a space to explore the complexity of the world that’s coming in collaboration with the best talent.

A human, creative and ethical leadership program.

Wanderbeing. Next edition starting February 2020.

Company

A company of thinkers & doers

We are a Strategic Consultancy.

We help companies make business decisions through Strategic Design.

We explore new ways to create genuine value in every project, convinced that by challenging the status quo, we can implement more effective solutions.

We are guided by one question: Why not?

How we do it

We design with people, for people and by people

We share the tools and abilities through our own methodology to solve complex problems. We approach the best Solutions through prospective research, keeping an open and collaborative mindset with other industries to widen our knowledge and gain creativity.

Vision

We will help you navigate social and tech shifts, to create meaningful strategies for growth.

Culture

We define and share the basis of the relationships between people inside and outside the organization.

Business

We connect with the real needs of people and delivering ethical, human, and radical solutions.

WANDER

Become a wanderer to thrive in an uncertain world

At Soulsight we have created a new framework for in-depth understanding of complex phenomena in the contemporary world.

A new perspective to boost the movement to humanize the way we work, enhancing the talent and serendipity of always-changing 21st century.

WANDERBEING

A place to explore the essence of human leadership. A program designed to enhance human capacity to tap into the world around us.

Wander

A place for collaboration between companies who want to explore in depth and find opportunities that ensure a positive impact on the future.

Works

We design simple solutions for complex problems

BBVA

HUMANIZE A BANK BY TRANSFORMING IT DIGITALLY

Designing mobile banking that responds user’s needs even before they are raised.

MAPFRE DIGITAL HEALTH

SAVIA: HEALTH THROUGH A DIGITAL SERVICE

Creating a new business model with a high impact on society.

MAHOU SAN MIGUEL

INTEGRATE SUSTAINABILITY INTO THE CORE OF THE ORGANIZATION

Integrate sustainability through a trasversal collaboration and the commitment of the board.

SIEMENS GAMESA RENEWABLE ENERGY

TO ESTABLISH A TRUST-BASED CULTURE

Align & integrate the legacy of two big companies in more than 12 countries.

MINSAIT

DESIGN THE FUTURE OF RETAIL IN THE CONSUMER GOODS SECTOR

The future of consumer goods lies in leveraging the emotions of the shopping experience.

BANCO DE ESPAÑA

REDEFINING THE INTERNAL BANK BIDDING PROCESS

To improve internal processes by the alteration of their assets, collaboration and changing working mindsets.

IKEA

DESIGN IKEA’S FUTURE STORE

Envision the store of the future while defining key assets.

BALLANTINE’S

DEFINING “THE NEXT” TERRITORY AND HOW TO NAVIGATE IT

Find new spaces or territories that are appealing to consumers where the brand feels at home and legitimized to increase its business.

BBVA

EXPANDING COMMUNICATION STRATEGY IN BBVA NETWORK

Expand TCR (transparency, clarity and responsibility) as a Communications strategy in all BBVA offices as a part of BBVA cultural transformation.

Ferrovial

NEW BUSINESS MODEL ABOUT MOBILITY

Diversify Ferrovial services with mobility as a service ensuring a positive impact in cities mobility.

Team

We all are hybrid thinkers

We are all hybrid thinkers. We combine different disciplines like business, design and social sciences and work hand in hand with out clients’ teams in order to share discoveries, design new ways of work and to make sure that organizations capitalize on that knowledge.

Clients

We’ve had the pleasure to work together with some remarkable brands

Abanca • Alsa • Axa • Banca March • Bankia • BBVA • Carrefour • Cartier • Cinfa • Desigual • Enagas • Ferrovial • Google • Iberdrola • Ikea • Ing • Liberty • Mahou San Miguel • Mapfre • McDonald’s • Mediamarkt • Minsait • Mondelez • Movistar • Naturgy • Nationale Nederlanden • Orange • Pernod Ricard • Repsol • Roche • Sabadell • Siemens Gamesa • Unibail-Rodamco-Westfield • Unicef • Viesgo • Vodafone

Countries we’ve worked in

SoulCulture

Soulsight Thoughts & Events

CreativeMornings/Madrid

TRADITION

Diego Apesteguía, de Rotulación a Mano, sobre la tradición y la innovación en la rotulación.

YOROKOBU

Para ser guapo hay que creérselo

Necesitamos contarnos historias de progreso y visiones optimistas para que sucedan.

SOULSIGHT Thoughts

EXTENDER EL PRESENTE ES DECIDIR EL FUTURO

“Si anticipamos el problema diseñaremos la solución”, la obsesión es sencilla pero ineficaz… porque el futuro no existe.

Soulsight Thoughts

EL LÍDER PERFECTO ES IMPERFECTO

Todos fallamos, nos equivocamos y tenemos la opción de recomenzar.

SOULSIGHT Thoughts

LAS RELACIONES QUE NOS MUEVEN Y CONMUEVEN

Lo interesante de los movimientos es que hablan de cambios y afectan a las personas.

NEWS

De Verti a Savia: un paso más para transformar Mapfre en plataforma digital

Contact

How can we help?

Madrid (Spain)

Salustiano Olózaga, 5. 3º dcha.
28001 Madrid.
Telf.: +34 91 571 86 09
hello@soulsight.es

Sydney (Australia)

203/16-28 Foster Street
Surry Hills NSW 2010, Sydney
Tel.: +61 0 414 773 423
juan.martino@soulsight.com.au

Instagram
Latest tweets
04/12/2019 @ 12:36
En nuestra última #newsletter hablamos de la permacultura y te invitamos a reflexionar sobre el futuro del capitalismo y los movimientos migratorios. @leonorruiz, diseñadora estratégica, recomienda el libro "Mind in Motion" de Bárbara Tversky. https://t.co/Se7ShRuc3n #inspiración
03/12/2019 @ 9:54
Hoy se presenta el @MadridDesignF! En esta edición participamos junto a @fundacionTef con un proyecto que formará parte del programa del próximo @BcnDesignWeek. Gracias al director del festival @alvaromatias_ por esta gran oportunidad https://t.co/PHpDy5797Z
#rediseñarelmundo