Soulsight. Design Strategy
A company of
thinkers & doers


We help companies make business decisions through Strategic Design.
We explore new ways to create genuine value in every project, convinced that by challenging the status quo, we can implement more effective solutions.
We are guided by one question: Why not?
We design with people, for people and by people
Vision
We will help you navigate social and tech shifts, to create meaningful strategies for growth.
Culture
We define and share the basis of the relationships between people inside and outside the organization.
Business
We connect with the real needs of people and delivering ethical, human, and radical solutions.
We design simple solutions for complex problems

Savia: Health through a digital service

Design the future of retail in the consumer goods sector

To establish a trust-based culture

Humanize a bank by transforming it digitally

Integrate sustainability into the core of the organization

Redefining the internal bank bidding process

Design IKEA's future store

Defining "the next" territory and how to navigate it

Expanding communication strategy in BBVA network

New business about mobility
We all are hybrid thinkers
We are all hybrid thinkers. We combine different disciplines like business, design and social sciences and work hand in hand with out clients’ teams in order to share discoveries, design new ways of work and to make sure that organizations capitalize on that knowledge.

Eduardo Beotas
Strategy & Co-Founder


Carmen Bustos
CEO & Co-Founder


Enrique Ricart
Strategy & Innovation


Leonor Ruiz
Strategy & Innovation


Susana Barredo
Chief Happiness Officer


Heriberto Noguera
Design & Problem Solving


Cristina Bucero
Strategy & Innovation


Manuel Vázquez
Strategy & Innovation


Carolina Rodríguez
Strategy & Innovation


Santiago Fernández
Research & Innovation


Beatriz Cornejo
Strategy & Innovation


Juan Martino
Strategy & Innovation


Bruna Zanella
Design & Communication


Álvaro Matías
CEO de Wander


Victoria Gómez-Barredo
Strategy & Innovation


Antonio Redondo
Design & Communication


Natalia Cisterna
Explorer at Wander


Pedro Enríquez
Communication & Innovation


Ana Espejo
Explorer at Wander

We’ve had the pleasure to work together with some remarkable brands
Abanca • Alsa • Axa • Banca March • Bankia • BBVA • Carrefour • Cartier • Cinfa • Desigual • Enagas • Ferrovial • Google • Iberdrola • Ikea • Ing • Liberty • Mahou San Miguel • Mapfre • McDonald’s • Mediamarkt • Minsait • Mondelez • Movistar • Naturgy • Nationale Nederlanden • Orange • Pernod Ricard • Repsol • Roche • Sabadell • Siemens Gamesa • Unibail-Rodamco-Westfield • Unicef • Viesgo • Vodafone
Soulsight Thoughts & Events
Contact
If you are interested in more information about what we do, please contact us and we will be glad to tell you.
Madrid (Spain)
Salustiano Olózaga, 5. 3º dcha.
28001 Madrid
Telf.: +34 91 571 86 09
hello@soulsight.es