Soulsight. Design Strategy

Shaping the human
side of change.

Conscious companies. A new renaissance to challenge the statu quo.
We want to share our vision on how we believe companies need to look at the future we want to create.

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Find out more about our exploration of Social Interaction and the City

Soulsight participates in ReDream

An international initiative that aims to design a new energy system with the consumer at the center of an open and co-creative ecosystem.

A time to question ourselves and humanize the world.

Click here to download our essay «A new outlook»

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Lead change in a meaningful and profound way.

A new school of thought that will challenge your perspective on what it means to be human in the 21st century.

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A company of
thinkers & doers

We are a Strategic Consultancy.

We help companies make business decisions through Strategic Design.

We explore new ways to create genuine value in every project, convinced that by challenging the status quo, we can implement more effective solutions.

We are guided by one question: Why not?

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We design with people, for people and by people

We share the tools and abilities through our own methodology to solve complex problems. We approach the best Solutions through prospective research, keeping an open and collaborative mindset with other industries to widen our knowledge and gain creativity.

Vision

We will help you navigate social and tech shifts, to create meaningful strategies for growth.

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Culture

We define and share the basis of the relationships between people inside and outside the organization.

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Business

We connect with the real needs of people and delivering ethical, human, and radical solutions.

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We design simple solutions for complex problems

Mapfre Digital Health

Savia: Health through a digital service

Creating a new business model with a high impact on society.

Minsait

Design the future of retail in the consumer goods sector

The future of consumer goods lies in leveraging the emotions of the shopping experience.

Siemens Gamesa Renewable Energy

To establish a trust-based culture

Align & integrate the legacy of two big companies in more than 12 countries.

BBVA

Humanize a bank by transforming it digitally

Designing mobile banking that responds user’s needs even before they are raised.

Mahou San Miguel

Integrate sustainability into the core of the organization

Integrate sustainability through a trasversal collaboration and the commitment of the board.

Banco de España

Redefining the internal bank bidding process

To improve internal processes by the alteration of their assets, collaboration and changing working mindsets.

IKEA

Design IKEA's future store

Envision the store of the future while defining key assets.

Ballantine's

Defining "the next" territory and how to navigate it

Find new spaces or territories that are appealing to consumers where the brand feels at home and legitimized to increase its business.

BBVA

Expanding communication strategy in BBVA network

Expand TCR (transparency, clarity and responsibility) as a Communications strategy in all BBVA offices as a part of BBVA cultural transformation.

Ferrovial

New business about mobility

Diversify Ferrovial services with mobility as a service ensuring a positive impact in cities mobility.

We all are hybrid thinkers

We are all hybrid thinkers. We combine different disciplines like business, design and social sciences and work hand in hand with out clients’ teams in order to share discoveries, design new ways of work and to make sure that organizations capitalize on that knowledge.

Eduardo Beotas

Strategy & Co-Founder

Carmen Bustos

CEO & Co-Founder

Enrique Ricart

Strategy & Innovation

Leonor Ruiz

Strategy & Innovation

Susana Barredo

Chief Happiness Officer

Heriberto Noguera

Design & Problem Solving

Cristina Bucero

Strategy & Innovation

Manuel Vázquez

Strategy & Innovation

Carolina Rodríguez

Strategy & Innovation

Santiago Fernández

Research & Innovation

Beatriz Cornejo

Strategy & Innovation

Juan Martino

Strategy & Innovation

Bruna Zanella

Design & Communication

Álvaro Matías

CEO de Wander

Victoria Gómez-Barredo

Strategy & Innovation

Antonio Redondo

Design & Communication

Natalia Cisterna

Explorer at Wander

Pedro Enríquez

Communication & Innovation

Ana Espejo

Explorer at Wander

We’ve had the pleasure to work together with some remarkable brands

Abanca • Alsa • Axa • Banca March • Bankia • BBVA • Carrefour • Cartier • Cinfa • Desigual • Enagas • Ferrovial • Google • Iberdrola • Ikea • Ing • Liberty • Mahou San Miguel • Mapfre • McDonald’s • Mediamarkt • Minsait • Mondelez • Movistar • Naturgy • Nationale Nederlanden • Orange • Pernod Ricard • Repsol • Roche • Sabadell • Siemens Gamesa • Unibail-Rodamco-Westfield • Unicef • Viesgo • Vodafone