soulsight

Soulsight. Design Strategy

Shaping the human
side of change.

Conscious companies. A new renaissance to challenge the statu quo.
We want to share our vision on how we believe companies need to look at the future we want to create.

Soulsight participates in ReDream

An international initiative that aims to design a new energy system with the consumer at the center of an open and co-creative ecosystem.

A time to question ourselves and humanize the world.

Click here to download our essay «A new outlook»

Lead change in a meaningful and profound way.

A new school of thought that will challenge your perspective on what it means to be human in the 21st century.

A company of
thinkers & doers

soulsight
soulsight
We are a Strategic Consultancy.

We help companies make business decisions through Strategic Design.

We explore new ways to create genuine value in every project, convinced that by challenging the status quo, we can implement more effective solutions.

We are guided by one question: Why not?

We design with people, for people and by people

We share the tools and abilities through our own methodology to solve complex problems. We approach the best Solutions through prospective research, keeping an open and collaborative mindset with other industries to widen our knowledge and gain creativity.

Strategy

We will help you navigate social and tech shifts, to create meaningful strategies for growth.

Culture

We define and share the basis of the relationships between people inside and outside the organization.

Business & Innovation

We connect with the real needs of people and delivering ethical, human, and radical solutions.

We design and develop simple solutions to complex problems through three core actionable areas from where we work collaboratively with clients and organizations

Desigual


How to transform a creative industry? Maximizing its creativity


Often the most effective way to re-design the creative process of a company is revisiting what made them creative in the first place.


Culture


ZARA


Incorporating the customer’s vision in a product oriented company


We identified customer archetypes based on in-store behavior, generated a strategic framework and a customer-store-brand relationship model to inspire initiatives that place the customer at the center of Zara’s business.


Culture


Decathlon


Building a new type of relationship with customers based on sports


We conducted research to understand the different archetypes based on sports as well the value proposition for a new loyalty program. The loyalty program had to cater to the needs identified in the research as well as aligned with the purpose of the company.


Business & Innovation


Iberdrola


Defining behavioral archetypes based on the current context of the electricity sector


Design of new portfolio of products and services aligned with the undergoing transformation of the sector. Made tangible through prototypes for different channels.


Business & Innovation


IKEA


A way to improve the life of 40M people by taking care of each one of them


There is nothing more powerful than having a company with a well defined purpose: ease the life of 40 million anual visitors to Ikea stores.


Culture


Nationale Nederlanden


Designing the future of personal financial freedom


Through a new business model that gives financial freedom to consumers.


Business & Innovation


El País

El País


Redesigning the newspaper in its digital format


We drew up a strategic framework to guide all initiatives involving the redesign of the newspaper. Moreover, we defined a series of work streams to support the newspaper and to help generate a new commitment with its purpose and its contribution to society.


Strategy


Siemens Gamesa Renewable Energy


To establish a trust-based culture


Design and transform the culture of global organizations through people.


Culture


Ballantine's


Defining "the next" territory and how to navigate it


Find new spaces or territories that are appealing to consumers where the brand feels at home and legitimized to increase its business.


Business & Innovation


BBVA


To expand communication strategy in BBVA network


To expand TCR (transparency, clarity and responsibility) as a Communications strategy in all BBVA offices as a part of BBVA cultural transformation.


Business & Innovation


soulsight - wondo

Ferrovial


New business model about mobility


Diversify Ferrovial services with mobility as a service ensuring a positive impact in cities mobility.


Business & Innovation


IKEA


Design IKEA's future store


Redefine the physical retail experience taking into account: omni-channel experience and different types of spaces and contents.


Strategy


Bank of Spain


Redefining the internal bank bidding process


To improve internal processes by the alteration of their assets, collaboration and changing working mindsets.


Business & Innovation


Mahou San Miguel


Integrate sustainability into an organization’s roots


Through the collaboration and integration of all areas of the company while defining an action plan with short-term and long-term commitments.


Strategy


BBVA


Humanize a bank through digital transformation


Design the experience in mobile banking based on users’ needs.


Strategy


Minsait


Design the future of retail in the consumer goods sector


The future of consumer goods lies in leveraging the emotions of the shopping experience.


Business & Innovation


Mapfre


Savia: Health through a digital service


Helping a major insurance company develop a new digital health service (mobile).


Business & Innovation


We all are hybrid thinkers

We are all hybrid thinkers. We combine different disciplines like business, design and social sciences and work hand in hand with out clients’ teams in order to share discoveries, design new ways of work and to make sure that organizations capitalize on that knowledge.

Eduardo Beotas

Eduardo Beotas

Strategy & Co-Founder


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Eduardo Beotas
Carmen Bustos

Carmen Bustos

CEO & Co-Founder


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Carmen Bustos
Enrique Ricart

Enrique Ricart

Strategy & Innovation


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Enrique Ricart
Leonor Ruiz

Leonor Ruiz

Strategy & Innovation


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Leonor Ruiz
Susana Barredo

Susana Barredo

Chief Happiness Officer


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Susana Barredo
Heriberto Noguera

Heriberto Noguera

Design & Problem Solving


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Heriberto Noguera
Cristina Bucero

Cristina Bucero

Strategy & Innovation


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Cristina Bucero
Manuel Vázquez

Manuel Vázquez

Strategy & Innovation


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Manuel Vázquez
Beatriz Cornejo

Beatriz Cornejo

Strategy & Innovation


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Beatriz Cornejo
Juan Martino

Juan Martino

Strategy & Innovation


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Juan Martino
Bruna Zanella

Bruna Zanella

Design & Communication


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Bruna Zanella
Álvaro Matías

Álvaro Matías

CEO de Wander


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Álvaro Matías de Anta
Victoria Gómez-Barredo

Victoria Gómez-Barredo

Strategy & Innovation


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Victoria Gómez-Barredo
Antonio Redondo

Antonio Redondo

Design & Communication


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Antonio Redondo
Natalia Cisterna

Natalia Cisterna

Explorer at Wander


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Natalia Cisterna
Pedro Enríquez

Pedro Enríquez

Communication & Innovation


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Pedro Enríquez de Salamanca
Ana Espejo

Ana Espejo

Explorer at Wander


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Ana Espejo
Álvaro Rengifo

Álvaro Rengifo

President of Wander


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Álvaro Rengifo

We’ve had the pleasure to work together with some remarkable brands

Abanca • Accenture • Aegon • Alsa • Axa • Banca March • Banco de España • BBVA • BMW • CaixaBank • Carrefour • Cartier • Cinfa • Decathlon • Desigual • DKV • El País • Enagas • Comisión Europea • Ferrovial • Google • GSK • Iberdrola • Ikea • Inditex • Ing • Liberty • Mahou San Miguel • Mapfre • McDonald’s • Mediamarkt • Meliá • Minsait • Mondelez • Movistar • Naturgy • Nationale Nederlanden • Orange • Pernod Ricard • Repsol • Roche • Sabadell • Siemens Gamesa • Sodexo • Unibail-Rodamco-Westfield • Unicef • Vodafone • ZARA

Soulsight Thoughts & Events

Contact

If you are interested in more information about what we do, please contact us and we will be glad to tell you.

Madrid (Spain)

Castelló, 34. 1º izqda.
28001 Madrid
Telf.: +34 91 571 86 09
hello@soulsight.es