Soulsight. Design Strategy

Shaping the human
side of change.

Conscious companies. A new renaissance to challenge the statu quo.
We want to share our vision on how we believe companies need to look at the future we want to create.

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Find out more about our exploration of Social Interaction and the City

Soulsight participates in ReDream

An international initiative that aims to design a new energy system with the consumer at the center of an open and co-creative ecosystem.

A time to question ourselves and humanize the world.

Click here to download our essay «A new outlook»

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Lead change in a meaningful and profound way.

A new school of thought that will challenge your perspective on what it means to be human in the 21st century.

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A company of
thinkers & doers

We are a Strategic Consultancy.

We help companies make business decisions through Strategic Design.

We explore new ways to create genuine value in every project, convinced that by challenging the status quo, we can implement more effective solutions.

We are guided by one question: Why not?

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We design with people, for people and by people

We share the tools and abilities through our own methodology to solve complex problems. We approach the best Solutions through prospective research, keeping an open and collaborative mindset with other industries to widen our knowledge and gain creativity.

Strategy

We will help you navigate social and tech shifts, to create meaningful strategies for growth.

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Culture

We define and share the basis of the relationships between people inside and outside the organization.

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Business & Innovation

We connect with the real needs of people and delivering ethical, human, and radical solutions.

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We design and develop simple solutions to complex problems through three core actionable areas from where we work collaboratively with clients and organizations

Desigual

How to transform a creative industry? Maximizing its creativity

Often the most effective way to re-design the creative process of a company is revisiting what made them creative in the first place.

Culture

ZARA

Incorporating the customer’s vision in a product oriented company

We identified customer archetypes based on in-store behavior, generated a strategic framework and a customer-store-brand relationship model to inspire initiatives that place the customer at the center of Zara’s business.

Culture

Decathlon

Building a new type of relationship with customers based on sports

We conducted research to understand the different archetypes based on sports as well the value proposition for a new loyalty program. The loyalty program had to cater to the needs identified in the research as well as aligned with the purpose of the company.

Business & Innovation

Iberdrola

Defining behavioral archetypes based on the current context of the electricity sector

Design of new portfolio of products and services aligned with the undergoing transformation of the sector. Made tangible through prototypes for different channels.

Business & Innovation

IKEA

A way to improve the life of 40M people by taking care of each one of them

There is nothing more powerful than having a company with a well defined purpose: ease the life of 40 million anual visitors to Ikea stores.

Culture

Nationale Nederlanden

Designing the future of personal financial freedom

Through a new business model that gives financial freedom to consumers.

Business & Innovation

El País

Redesigning the newspaper in its digital format

We drew up a strategic framework to guide all initiatives involving the redesign of the newspaper. Moreover, we defined a series of work streams to support the newspaper and to help generate a new commitment with its purpose and its contribution to society.

Strategy

Siemens Gamesa Renewable Energy

To establish a trust-based culture

Design and transform the culture of global organizations through people.

Culture

Ballantine's

Defining "the next" territory and how to navigate it

Find new spaces or territories that are appealing to consumers where the brand feels at home and legitimized to increase its business.

Business & Innovation

BBVA

To expand communication strategy in BBVA network

To expand TCR (transparency, clarity and responsibility) as a Communications strategy in all BBVA offices as a part of BBVA cultural transformation.

Business & Innovation

Ferrovial

New business model about mobility

Diversify Ferrovial services with mobility as a service ensuring a positive impact in cities mobility.

Business & Innovation

IKEA

Design IKEA's future store

Redefine the physical retail experience taking into account: omni-channel experience and different types of spaces and contents.

Strategy

Bank of Spain

Redefining the internal bank bidding process

To improve internal processes by the alteration of their assets, collaboration and changing working mindsets.

Business & Innovation

Mahou San Miguel

Integrate sustainability into an organization’s roots

Through the collaboration and integration of all areas of the company while defining an action plan with short-term and long-term commitments.

Strategy

BBVA

Humanize a bank through digital transformation

Design the experience in mobile banking based on users’ needs.

Strategy

Minsait

Design the future of retail in the consumer goods sector

The future of consumer goods lies in leveraging the emotions of the shopping experience.

Business & Innovation

Mapfre

Savia: Health through a digital service

Helping a major insurance company develop a new digital health service (mobile).

Business & Innovation

We all are hybrid thinkers

We are all hybrid thinkers. We combine different disciplines like business, design and social sciences and work hand in hand with out clients’ teams in order to share discoveries, design new ways of work and to make sure that organizations capitalize on that knowledge.

Eduardo Beotas

Strategy & Co-Founder

Carmen Bustos

CEO & Co-Founder

Enrique Ricart

Strategy & Innovation

Leonor Ruiz

Strategy & Innovation

Susana Barredo

Chief Happiness Officer

Heriberto Noguera

Design & Problem Solving

Cristina Bucero

Strategy & Innovation

Manuel Vázquez

Strategy & Innovation

Beatriz Cornejo

Strategy & Innovation

Juan Martino

Strategy & Innovation

Bruna Zanella

Design & Communication

Álvaro Matías

CEO de Wander

Victoria Gómez-Barredo

Strategy & Innovation

Antonio Redondo

Design & Communication

Natalia Cisterna

Explorer at Wander

Pedro Enríquez

Communication & Innovation

Ana Espejo

Explorer at Wander

Álvaro Rengifo

President of Wander

We’ve had the pleasure to work together with some remarkable brands

Abanca • Accenture • Aegon • Alsa • Axa • Banca March • Banco de España • BBVA • BMW • CaixaBank • Carrefour • Cartier • Cinfa • Decathlon • Desigual • DKV • El País • Enagas • Comisión Europea • Ferrovial • Google • GSK • Iberdrola • Ikea • Inditex • Ing • Liberty • Mahou San Miguel • Mapfre • McDonald’s • Mediamarkt • Meliá • Minsait • Mondelez • Movistar • Naturgy • Nationale Nederlanden • Orange • Pernod Ricard • Repsol • Roche • Sabadell • Siemens Gamesa • Sodexo • Unibail-Rodamco-Westfield • Unicef • Vodafone • ZARA