Culture design

Designing a strong culture is everyone’s task. Culture is a key asset in order to attract the right talent and show the world who you are. We define and share the basis of the relationships between people inside and outside the organization. It is important to build common ground for proactive participation, engage and empower people around the company.

– Cultural strategy

– Change management

– Talent

– Leadership voice

– Relationship models

– Identity and belonging

– Values and behavior



How to transform a creative industry? Maximizing its creativity

Often the most effective way to re-design the creative process of a company is revisiting what made them creative in the first place.


Incorporating the customer’s vision in a product oriented company

We identified customer archetypes based on in-store behavior, generated a strategic framework and a customer-store-brand relationship model to inspire initiatives that place the customer at the center of Zara’s business.


A way to improve the life of 40M people by taking care of each one of them

There is nothing more powerful than having a company with a well defined purpose: ease the life of 40 million anual visitors to Ikea stores.

Siemens Gamesa Renewable Energy

To establish a trust-based culture

Design and transform the culture of global organizations through people.