Innovation & Business
Designing new business models to define future growth.
Today’s global and digital economies offer an opportunity for large companies to remain relevant in the future. Simultaneously, accelerating change creates uncertainty that new players see as an opportunity to challenge the status quo.
It is increasingly important to work on creating new business models that will be the future revenue sources and develop the necessary competencies to do so.
- Corporate venture building(Intrapreneurship)
- Design of new products, services and experiences
- Identification of market opportunities and new business lines
- Definition of value propositions
- Market research and user behavior archetypes
- User experience design
- Prototyping and MPV design
- Market adaptation and validations
- Implementation of roadmaps and action plans
At Soulsight, we design new products, services, experiences, business models and innovation processes.
Those are the Corporate Ventures we designed and are already on the market.
Making life easier for the self-employed through a digital solution
Together with the Innocells team, we identify different business opportunities based on the detected needs of the self-employed, conceptualise a business model based on simplifying the most time-consuming bureaucratic processes (taxes, invoices, etc.), and design a digital solution.
A new business model built around mobility
Ferrovial had initiated a project aimed at improving mobility in cities and asked for our collaboration to design a start-up with this objective. The design opportunity developed is based on the use of Ride Sharing in densely populated urban nodes. The alternative routes planning, the knowledge of idle times as well as alternative transport options are some of the features of the solution.
Designing a new financing model for SMEs
We worked with a dedicated team from BBVA to identify new business opportunities for Spain’s most significant business sector, SMEs. We understood their behaviours and needs and found a way to make it easier for them to access finance based on the trust of friends and family. We conceptualised and designed the product of this fintech corporate venture.
New P2P payment business models
We analysed the market and determined two opportunities adapted to the current context and the different payment methods.
How we relate to each other also includes transactions, and users now pay with confidence.
Designing the future of health
We worked to understand the role of health today and what health would be like without constraints. We designed a product that integrated health and wellness as a preventive measure.
Design of a digital health service
We developed a new independent digital health service through the corporate venture building model. We work from the identification of the opportunity, the conceptualisation of the value proposition, business model and product and accompany throughout the process of development and market launch.
Innovation & Business Cases
Finding business opportunities in FMCG retailing
We conducted an exploratory exercise on the future of FMCG to build services that enhance emotions in the shopping experience.
Redefining the tendering process
We improved internal tendering processes by understanding the friction points and bottlenecks and lengthening them. We focused on the transformation of assets, collaboration between areas and the transformation of ways of thinking and working of the teams involved, who actively participate in the project.
Definir el modelo de fidelización con cliente
Redesigning the portfolio of services with a customer vision
We identify the archetypes of consumer behaviour in the energy transition. We redesign the portfolio of traditional and smart products and services according to the transformation moment the sector goes through and from a relevant vision for the user. We materialise the proposal through prototypes in the different digital channels.