soulsight

Strategy

Purpose design
Purpose driven organizations perform much better. In this complex world, simplicity and relevance are strategic assets. We will help you navigate social and tech shifts, to create meaningful strategies for growth, all the while connecting you with all your shareholders to design a more human and sustainable world.
– Prospective research

– Future territories

– Strategic framework

– Narratives

– New governance models

soulsight
soulsight

El País

El País


Redesigning the newspaper in its digital format


We drew up a strategic framework to guide all initiatives involving the redesign of the newspaper. Moreover, we defined a series of work streams to support the newspaper and to help generate a new commitment with its purpose and its contribution to society.

IKEA


Design IKEA's future store


Redefine the physical retail experience taking into account: omni-channel experience and different types of spaces and contents.

Mahou San Miguel


Integrate sustainability into an organization’s roots


Through the collaboration and integration of all areas of the company while defining an action plan with short-term and long-term commitments.

BBVA


Humanize a bank through digital transformation


Design the experience in mobile banking based on users’ needs.