Success cases

We design solutions to complex problems


European Commission - Redream

Engaging citizens in the energy transition

We participated in a research and innovation project with 16 other companies from 9 countries leading the strategic and social part. We conceptualised a digital energy flexibility solution for consumers by translating language, simplifying energy complexity and understanding people’s needs and desires.

ReDREAM: project funded under Grant Agreement 957837 of the Horizon2020 programme.


Defining new legitimate territories for the brand

Through the Future Design methodology, we defined new territories beyond the conventional ones for Ballantines, related to the consumer, where the brand has legitimacy and can generate business volume.

Siemens Gamesa

Establishing a culture of trust after the merger

We worked on rediscovering the new company’s purpose after the integration of Siemens Windpower and Gamesa. We co-designed and globally transformed the culture that unites the company through people. We involved more than 250 employees in 12 countries with whom we worked to co-design the global culture and its translation into the local reality of each region.


Incorporate the customer vision in a product company

We identified customer archetypes based on their in-store behaviour. We generated a strategic framework and a relationship model between the customer, the employee and the store as a compass to define the action plan to incorporate the customer view. We piloted the solution as we worked on changing perspective and culture in 11 stores with more than 6,000 employees.


Redesigning the portfolio of services with a customer vision

We identify the archetypes of consumer behaviour in the energy transition. We redesign the portfolio of traditional and smart products and services according to the transformation moment the sector goes through and from a relevant vision for the user. We materialise the proposal through prototypes in the different digital channels.


Align internal culture around purpose

Contextualising the culture based on the company’s purpose. Taking curiosity as a transformation lever and empathy as a listening tool. Making caring for each other part of everyday life.


Definir el modelo de fidelización con cliente

Desarrollamos un trabajo de entendimiento del cliente y del deporte hoy en día, que nos permitió no solo categorizarlos por comportamiento, sino saber qué propuesta de valor era clave para él. Identificamos los musts de la fidelización y entendimos qué significaba fidelizar para una empresa con un propósito tan fuerte.

Mahou San Miguel

Integrating sustainability into the company’s strategy and DNA

We transitioned from the CSR model to consider sustainability as a transversal axis of the company’s entire strategy through collaboration and integration with all areas and defining an action plan with short- and long-term commitments.


To make the communication strategy travel throughout the Americas region

Expand the TCA (transparency, clarity and accountability) communication strategy by involving country teams in building changes in their areas and countries.

ING Direct

New P2P payment business models

We analysed the market and determined two opportunities adapted to the current context and the different payment methods.
How we relate to each other also includes transactions, and users now pay with confidence.

TWYP: the first peer-to-peer payment platform.


Making life easier for the self-employed through a digital solution

Together with the Innocells team, we identify different business opportunities based on the detected needs of the self-employed, conceptualise a business model based on simplifying the most time-consuming bureaucratic processes (taxes, invoices, etc.), and design a digital solution.

Nomo: all the management of your business on a single platform


Digital transformation towards mobile banking

We designed the mobile banking experience, responding to users’ needs and humanizing the entire relationship process.



Designing a new service for pharmacies

We designed a service starting from different patterns; dietary care, genetic analysis and service through the pharmacy. We considered the more strategic part and detailed the journey on the more tactical issues.


Finding business opportunities in FMCG retailing

We conducted an exploratory exercise on the future of FMCG to build services that enhance emotions in the shopping experience.

Nationale Nederlanden

Designing the future of financial freedom

In a collaborative model with a dedicated client team, we identified a business opportunity around savings for clients from the perspective of financial freedom over time. We conceptualised and designed a business model and digital product under the corporate venture building model.


Designing the store of the future

We redefined the shopping experience for the future store, understanding that this design includes the strategy to be followed, the omnichannel experience, the different store formats, types of spaces and their contents.

Bank of Spain

Redefining the tendering process

We improved internal tendering processes by understanding the friction points and bottlenecks and lengthening them. We focused on the transformation of assets, collaboration between areas and the transformation of ways of thinking and working of the teams involved, who actively participate in the project.


A new business model built around mobility

Ferrovial had initiated a project aimed at improving mobility in cities and asked for our collaboration to design a start-up with this objective. The design opportunity developed is based on the use of Ride Sharing in densely populated urban nodes. The alternative routes planning, the knowledge of idle times as well as alternative transport options are some of the features of the solution.

Wondo: El transporte adecuado cuando lo necesitas


Design of a digital health service

We developed a new independent digital health service through the corporate venture building model. We work from the identification of the opportunity, the conceptualisation of the value proposition, business model and product and accompany throughout the process of development and market launch.

Savia: health through a digital service


Designing the future of health

We worked to understand the role of health today and what health would be like without constraints. We designed a product that integrated health and wellness as a preventive measure.

Healthkeeper: Understanding the body as an interface to revolutionise health insurance: meritocracy, pay-as-you-go, personalisation…


​​Designing a new financing model for SMEs

We worked with a dedicated team from BBVA to identify new business opportunities for Spain’s most significant business sector, SMEs. We understood their behaviours and needs and found a way to make it easier for them to access finance based on the trust of friends and family. We conceptualised and designed the product of this fintech corporate venture.

Trust U: trust-based financing for SMEs

El País

El País

Newspaper redesign strategy in its digital version

We developed a strategic framework to guide all the actions of the newspaper’s redesign. Working lines were defined to accompany and help the newspaper generate a new commitment to its purpose and contribution to society.


Redefining the creative process

We worked with the creative and strategic department to redefine the process, structure and way of creating new clothing.
We took inspiration from the company’s origin and refined the process to make it purer and more effective.

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If you are interested in learning more about what we do, please contact us, and we will be happy to tell you about it.

Castelló, 34. 1º Izquierda
28001 Madrid
Telf.: +34 91 571 86 09